Archive for Recruitment

Once again, HRExaminer partnered with Traackr, the Boston based online reputation discovery tool, to develop the list of top 25 most influential online recruiters – darn! I still didn’t make it :) . Anyway,  as for the process, Traackr uses a combination of spidering, processing and analytics to develop its lists.

Additionally, “In order to really quantify the dimensions of online influence, Traackr measures three key variables:

  • Reach: A measure of the audience size (number of eyeballs) for each individual. Traffic.
  • Relevance: The degree to which content associated with the individual matches a cloud of keywords prepared for the analysis
  • Resonance: The number of mentions, inbound links and participation found for each individual.”

So without much fuzz, the influential recruiters are as follows: (you may follow the link for the complete review/data)

Top 25 Most Influential Online Recruiters

Lastly, here are some interesting statistics:

  • While the list is fairly US-centric, about 25% of the influencers are international.
  • About 50% of the influencers are working recruiters
  • About 50% work in vendors or other institutions that support the recruiting industry.
  • 30% are women
  • 100% have a blog
  • 40% have more than one blog
  • On average, an influencer has seven different presences in social media (LinkedIn, MySpace, Facebook, Twitter, Blogs etc)
  • 100% of the Influencers have LinkedIn accounts
  • 96% are on Twitter.
  • 88% are on Facebook
Categories : Recruitment
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Wondering what’s Google doing/thinking nowadays? I got a feeling that they’re trying to kill Twitter & Facebook to start with. Really ambitious eyh? Well, they have the tools and resources to do such hence, it won’t be far-fetch.

Anyway, just a few days ago Google introduced Google Buzz. What does HR in general got to do with this Buzz? Well, it’s not for everyone folks but for those who loves networking, crowdsourcing and those recruiters who wanted to take advantage. Remember the first mover advantage? I guess you need to be on-board ASAP for you to reap the rewards folks.

In summary, this new Google featured called Buzz just act like Twitter and Facebook status updates – though Twitter can’t paste pictures! Would you be enticed on creating a new account for this new social networking contraption? No need to exert worthless effort since this feature is already embedded in your Gmail accounts, but that of course if you already have a Gmail Account.

Google Buzz. Go beyond status messages  Share updates, photos, videos, and more. Start conversations about the things you find interesting.

Now, how’s the response? Actually, just awhile ago Google Buzz Surpasses 9 Million Posts and Comments. In fact, I’m obsessed with it right now – yet another tool to waste time in the office.

In summary, this new feature is built to kill a few tool/features out there offered by other service providers of which HR pros can also take advantage. It might take time for you to figure out how to exploit its features and reap the rewards thereby hitting your ROI, but mind you building a massive follower/list would be a good start using your brand.

Anyway, do check us out from time to time because I’ll be providing you a few tips on how to exploit it..

So when will your mobile phone campaign sucks? Simple, when the recipients get annoyed!

I admit, one has to be creative when attracting talent nowadays, but aren’t we giving  our potential candidates options to unsubscribe to a few of our sourcing campaigns? Haven’t NTC laid down a few guidelines in doing mobile campaigns? Or some of us are not just keen on what’s ethical or not?

Anyway, let’s take on Northern Transcriptionworks Inc. on how annoying their recruitment mobile campaign is. Few weeks ago I started receiving this message:

“Hi! This is the HR Team of Northern Transcriptionworks Inc. We are pleased to invite you to come for an exam on Feb. 03, 2010 (wed) at 1:00pm. Office is at the 2nd Floor BPI Bldg., Mango Ave., Cebu City near Robinsons and  across Sterling Bank of Asia. Kindly rbing your ID and a ballpen. Come as scheduled and on time. Please text back to confirm attendance and seat assurance. Thank you.”

Few weeks ago, I’ve been receiving this notice almost everyday but recently I’ve been receiving this twice (2) a day already. Take note, this notice/message is equivalent to three (3) messages.

Now, what makes this message so annoying aside from receiving it twice (2) a day? They simply don’t mind if you’re annoyed or not!

And what have I done for nth time to get rid of this message? I’ve been replying to their messages and have asked them to remove me from their list but to no avail. I guess the HR guy behind this campaign just don’t damn care if you’re annoyed or not since what they’re up to is to get the word out.

Now, when will your  mobile phone campaign sucks? you know the answer. So please HR pros, be aware of the boundaries. NTC has laid out the guidelines already i.e. to give us subscribers option to bail out but I guess you never cared and listen.

Categories : Branding, Recruitment
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What Twitter can do to your talent pool?

Are you asking the same question still? Well, don’t you worry tons of HR pros ask the same question over and over again on how to leverage/use Twitter as part of their respective “social media strategy.” I tell you, using Twitter ain’t complicated and it won’t need Einstein for you to crack it – make the most out of it.

Now, to give you a clear case on what Twitter can do to your existing talent pool let’s look at Bill Gates case.

“Eight hours ago, Microsoft founder Bill Gates joined Twitter. Five hours ago, Twitter’s Caroline Mizumoto tweeted about it. And moments ago, @BillGates broke 100,000 Twitter followers.

If you’re looking for the breakdown, that’s about 12,500 Twitter (Twitter) followers per hour, or ~208 new tweeps per minute. In reality though, Bill’s follower count escalated after Caroline’s tweet, meaning his real rate of growth is about 20,000 new followers per hour.” – Mashable

You need a proof? You can visit Twitter or check the screenshot below.

Now, are you amazed at Twitters’ potential? Feel free to exploit Twitter while it’s free but don’t abuse it because they won’t hesitate to kick your arssss out!

Just imagine if you have that kind of BRAND. Making noise on Twitter won’t be a problem right?

What are others thinking for 2010 knowing that social media would really impact our business decisions? Wanna benchmark best practices with them? I want to and we all want to, but the problem is most of us HR pros posses a limited knowledge on what’s really social media – kodus of course to those who’ve bumped into a few crash courses online on what really social media is about.

Now, let’s move forward and face 2010 with all our might armored with a limited know-how on how to go about social media. Anyway, in this world, there’s nothing that can’t be learned. I guess  a few or if not most will agree.

As we move forward, we ask, what are others planning for 2010 with regards to social media? What are they looking forward to for 2010? Where will be the bulk of their respective resources be invested? These are just some of the few tricky questions our few HR pros should be asking for us to know where should we also direct our resources. Call it a copy cat but trust me they have the tools to predict or somehow predict where the future of the web is heading. Web 3.0? Semantics? Call it whatever you want anyway this will be a lot fun and challenging…

As I’ve said awhile ago we need to know what these guys are thinking for us to be on the same page and for us to reap calculated rewards – tools are everywhere my friend, if you have the bucks you’ll nail them before we or they do. Anyway, with that in mind, I’ve compiled a few write-ups (hoping for it to be a good read) for you guys to have a hindsight on how are they going to treat social media and where will they be investing of which a few are as follows:

  • Marketers Plan 2010 Increases in Social Media – the said initiative was supported by a survey, which was undertaken to gauge the importance of virtual events in the 2010 marketing mix and barriers to more widespread adoption, polled more than 100 US marketing professionals about their plans for next year.
  • Social Media Dominates 2010 PR Planning – Supported by a new whitepaper from Vocus with their 2010 PR Planning Survey results has some encouraging statistics about the increasing role of search engine optimization in the overall PR mix.

Upon thoroughly reviewing these surveys and its results, most of these companies will be heavily investing on “search engine optimization” and “search engine marketing.” As you can see, most of these social networking sites are now opening their doors to various search engines i.e. your social profile is now visible to various search engines if you’ve allowed it in your settings. Why these aspects? Because most of these companies believed that majority of the people online either search the web or visit their social media profiles. Now, with that, either way they can find you and attract you with various offers because nowadays, if you’re online, they can find you and they’re very good at profiling potential customers and potential talents.

Take your pick? Search engine or social networking sites? As I’ve said, either way, if you have the tools and the budget you’ll win.

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