“Roland Emmerich’s 2012 provides plenty of visual thrills, but lacks a strong enough script to support its massive scope and inflated length.” – Darn! The movie rocks!

I agree but I’d rather place 2012 on top of my movie list to watch last weekend than Bella and Edward’s “New Moon“, though their earnings raised the roof but I still can’t stand watching vampires and kisses at its finest. So as not to spoil the fun, I’ll still be watching New Moon today .

Opportunity

So, how did a few HR pros exploited the movie together with New Moon? Well, a few BPO companies reserved one (1) cinema just for their employees! Ain’t that a pretty nice initiative to encourage engagement? I wonder how much does that cost? What about the ROI? Or ROS – return on strategy? Is it worth it? Based on feedback, they were really having fun.

What about your Company? Did it exploit New Moon and 2012’s hype?