When will your mobile phone campaign sucks?

So when will your mobile phone campaign sucks? Simple, when the recipients get annoyed!

I admit, one has to be creative when attracting talent nowadays, but aren’t we giving  our potential candidates options to unsubscribe to a few of our sourcing campaigns? Haven’t NTC laid down a few guidelines in doing mobile campaigns? Or some of us are not just keen on what’s ethical or not?

Anyway, let’s take on Northern Transcriptionworks Inc. on how annoying their recruitment mobile campaign is. Few weeks ago I started receiving this message:

“Hi! This is the HR Team of Northern Transcriptionworks Inc. We are pleased to invite you to come for an exam on Feb. 03, 2010 (wed) at 1:00pm. Office is at the 2nd Floor BPI Bldg., Mango Ave., Cebu City near Robinsons and  across Sterling Bank of Asia. Kindly rbing your ID and a ballpen. Come as scheduled and on time. Please text back to confirm attendance and seat assurance. Thank you.”

Few weeks ago, I’ve been receiving this notice almost everyday but recently I’ve been receiving this twice (2) a day already. Take note, this notice/message is equivalent to three (3) messages.

Now, what makes this message so annoying aside from receiving it twice (2) a day? They simply don’t mind if you’re annoyed or not!

And what have I done for nth time to get rid of this message? I’ve been replying to their messages and have asked them to remove me from their list but to no avail. I guess the HR guy behind this campaign just don’t damn care if you’re annoyed or not since what they’re up to is to get the word out.

Now, when will your  mobile phone campaign sucks? you know the answer. So please HR pros, be aware of the boundaries. NTC has laid out the guidelines already i.e. to give us subscribers option to bail out but I guess you never cared and listen.