Jan
21

What happens when you don’t walk the talk?

By Rodelio Lagahit

According to reports, “A former military dog handler who’d worked at PetSmart for 18 months — didn’t want his 3-year-old Belgian Malinois, Gizmo, to be home alone all day and all night. So he put Gizmo in the store’s doggie day care facility” – MSNBC

Now, what happens two weeks later? They fired Eric Favetta for “theft of service.”  Ouch!

You can actually read the complete news here.

If you’re to look at PetSmart’s motto – “We love to see healthy, happy pets”, seems appealing right? But apparently the promise doesn’t apply to pets belonging to employees. I can’t seem to bargain my APBT “Duke” for this kind of Company – though he has bitten someone just a few days ago.

On the other hand, is consistency not part of your BRAND building? Now, what happens when you don’t walk the talk?

“PetSmart eventually offered Favetta his job back and a transfer to another store.”

Now that’s stupidity! Why? Because PetSmart spokeswoman Jessica White defended the company’s decision, saying the doggie daycare service is a huge part of PetSmart’s business and yet they’ve offered him his job back….

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Categories : Branding, Business
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