Why Social Media Strategy is not for you!

If you can’t afford to be transparent and genuine, then Social Recruiting or Social Media is not for you! And the reasons I have to back it up? Here, If your Company’s demographics are mostly the Millennials, born between 1977 and 1997, then I’m sure you’re having a hard time containing the use of Social Media in the workplace. And If your killing Social Media in the workplace for sure your new Social Media strategy will backfire. Now, still interested of risking your BRAND? Good luck!

As you can see, these past few days have been disastrous for a few people. This includes a colleague of mine whose online reputation was ruined because someone whom she dealt with administratively created a fake and scandalous profile just to get even. Now, If this jerk can do this damage then I just couldn’t imagine what the hell he/she can do to further his/her cause of getting even to his/her employer or immediate superior.

To sum it up, as an employer, social media won’t work for you if you don’t have a clear social media policy, and as a user, social media won’t work for you if you’re using it to ruin someone’s reputation.