Google Ad Planner aimed at Nielsen Online and comScore?

Jun 25, 2008

Google Ad Planner aimed at Nielsen Online and comScore?

Categories: Technology

Written By: Rodel

Google Ad Planner aimed at Nielsen Online and comScore? Today, accurate data for ad specialist is quite expensive. In fact, some service providers are offering over kill prices and I doubt if these data are pretty accurate. But of course conversion rates are the best medium by far we can use if the data presented were accurate.

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Recently, Google has just released Ad Planner a research and media planning tool that connects advertisers and publishers. The new tool is also blended with the power of Google Trends wherein you can see what people usually searches and what sites he visited first. Actually, the way people sees it is that, t’was simply built to kill comScore, Nielsen Online and other providers. But of course I doubt if others sees it that way especially from comScore or Nielsens side.

Anyway, I guess you guys should look into this because aside from its new the price tag is only $FREE.00!

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