Yahoo Shine Targets Woman. Yahoo Inc. on Monday launched Yahoo Shine, a new Web site for women. According to Yahoo! Shine is targeted at women, age 25 through 54, Yahoo said and will be providing advertisers “with a single lifestyles destination to reach this coveted demographic.”

Moreover, according to Yahoo Shine, “We women are presently experiencing something very cool happening in our culture and shine intends on being a part of it. We’ve got a woman campaigning for the top job in the country, female bloggers now outnumber men, and we’ve got Tina Fey writing a hit network show for goodness sakes. We no longer need to stand by passively as the media portrays us as fashion-obsessed diet victims. With the internet as our megaphone, we can now portray ourselves as funny, opinionated women who are in charge of our incomes, careers, families and happiness.”

So basically the new community is based on the idea of virtual collaboration wherein each member should be an active participant to keep the ball rolling. One can blog, join polls and discuss ideas with co-members and help Yahoo shine to shine more. Without sunshine from its members ….. this new initiative from Yahoo won’t shine at all..

Get This Widget

If you enjoyed this post, make sure you subscribe to my RSS feed!