Brand Disaster: Where Did ‘Mang Inasal’ get their water?
By · CommentsThis is trivial but not when me and my wife saw it just awhile ago after having a sumptuous breakfast at

Mang Inasal endeavors to adhere to elements that bear a distinctively Pinoy stamp-grilling with charcoal, rice wrapped in banana leaves, a marinade concocted out of local spices and herbs, bamboo sticks for skewers, and the ambience that encourages kinamot (the Ilonggo term in eating with the hands) whenever chicken inasal is served.
Jollibee – Gaisano Grand, Basak, Lapu-lapu City Cebu.
First, let’s get an idea on whom we are talking about – ‘Mang Inasal‘. Actually, Mang Inasal endeavors to adhere to elements that bear a distinctively Pinoy stamp-grilling with charcoal, rice wrapped in banana leaves, a marinade concocted out of local spices and herbs, bamboo sticks for skewers, and the ambiance that encourages ‘kinamot’ (the Ilonggo term in eating with the hands) whenever chicken inasal is served. All these evoke a rush of nostalgia for tradition, culture, and most of all, Home – you can actually follow Mang Inasal’s website to get more information on them.
No doubt I love the place and food. I love their chicken and their unlimited rice, and this is also the reason why the chain is a hit. But, with what we saw just awhile ago? Now, I’m having second thoughts and for sure my wife wouldn’t want to visit the place anymore.
You know what? Normally, what we usually do after eating on any fast food chain inside that mall is that we walk a few meters away from the mall passing a few houses just to get a ride on our way home. This has been our simple routine after eating inside the mall or after shopping. But this time, beside those houses we usually pass by we saw three Mang Inasal employees on their uniforms (red)fetching gallons of water from the deep well using a hand pump. Now, my question is, what are they going to do with the water they’ve fetched? Will they use it to wash the dishes? For drinking? Darn! Can’t imagine what’s worst. Let’s just hope it’s for the floor – but, aren’t the janitors doing that? To tell you, the deep well is located near a swamp beside Basak wet market surrounded with garbage. Name it, plastic, papers, cans, and maybe spoiled meat or dead animals. Eeeww! Just imagine how a squatter looks like. It’s exactly what it looks like – though it’s a bit overkill but who cares when the water they’re using for washing the dishes or for whatever purpose is not safe. Haist….
I know there are a lot of food chains out there who has worse practices than Mang Inasal, but is this the kind of BRAND they’ve wanted to project to their loyal customers? Yes! I’m a loyal customer. Whenever I go to any mall, I look for Mang Inasal and just before we’ve encountered that incident, we passed by Mang Inasal hoping to grab a bite and feed our hungry souls, but sad thing it was not 10:00 am so they were not open yet.
I guess it’s high time to fix this issue with Mang Inasal. They’re considered as the fastest growing food chain with a tons of franchise already as a testament to their BRAND, and the practice could really kill their brand.
With the practice? For sure they’ve been doing that already since they’ve opened up a few weeks ago. But guys, people behind Mang Inasal Gaisano Grand Mall, please stop that practice because it’s not helping.
This recent blow really caught me and my friend off-guard. Just a while ago, my friend (HR pro) told me that
someone assassinated her online profile – Facebook and Friendster were the ones being used to ruin her profile and online BRAND. And how the suspect did it are as follows:
- First, the culprit searched/accessed her Friendster profile – I would assume the person was in her network for a long time already since he/she was able to access personal photos of the victim, or if not, the suspect asked to be included in her network. And so, knowing or say assuming that the suspect worked for the same company – as what the suspect placed in her/his profile, the victim approved the friend request.
- The suspect then created a fake profile using the victims’ profile and personal photos coming from the original public profile (that includes some personal information) – you can check the screen shot of the fake profile.
- To ruin her personal brand, the suspect used obscene photos he/she have gathered online – to spice up the profile, the suspect dropped a few unreachable contact numbers.
As for my assumption, since the profile was created/updated first week of December 2009, I would assume that the suspect is really connected with the Company. So that everyone may know, the victim is handling Employee Relations – who facilitates termination - so, this might be job related.
With the experience, I don’t think this is fair for us HR because for a fact that HR is just a mere facilitator and a consultant when termination is really necessary. We also have a grievance committee to help us asses the case at hand of which members are from different levels of the Organization. HR don’t just recommend termination if we don’t have a solid evidence at hand, and this is why HR job is really complicated. Mind you, a Supervisor have already asked me for a “fist-fight” outside the Company.
So, what can we learn from this experience?
- First, limit your social media profile to people whom you really know.
- Scrutinize every friend request – ask questions if it’s really necessary.
- From time to time update/evaluate every friends you have in your network.
- Don’t forget to engage with your network – talk to them, write on their walls and take time to ask them questions (pro-active approach).
As for the case updates, we are now approaching legal authorities to teach this person a lesson. We’ll see if our case sticks because if this one sticks this will serve as a warning shot to those people who don’t know the ethics of using social media.
Lastly, if you have something in mind for us to expedite and solidify our case, please feel free to use the comment section.


